Challenges
Maytag approached the design firm to look for the next-gen of their kitchen product family. We started the project
with the user research. There were a lot of observations, interviews and studies on people's life style involved.
My Role
Researcher and Designer
Deliverables
A presentation package to the client
Below are a few examples of the user profiles I created -
Persona 1: Modern
Persona 2: Industrial
Persona 3: Urban
Persona 4: Traditional-rustic
Persona 5: Traditional- retro
Persona 6: Cutting edge